After talking to Kelsey about my storyboard, it was clear that my idea was a bit too image based.

I was trying to too literally take each sentence and convert it into the form of text/image, which is actually the way that I usually work.

i needed to take what i had created (all the images in many narratives that were all inside the storyboard) and scale the storyboard back— which to me is easier than starting small with just some text and adding more to create more of a narrative.

kristin helped introduce me to the idea of having much less type and relying more heavily on the narrative/visual cues of taking ugly food and cooking it, and by the end of class I had figured out a new storyboard that I really liked the overall concept of.

one of the main things i was unsure about was how would the food/produce appear on the screen?

this would be the opening, so it needs to begin the entire narrative concept, and start the audience gently into the video, since i am not trying to scare or overwhelm or give my audience anxiety — but the message instead should feel more attainable

since i want it to be a message directed to the everyday cook/person, i decided not to utlize any action of food production on the farm end, since most people are first introduced to their produce at the grocery store.

i thought about taking from shelves, shopping carts, weighing produce, but utlimately decided on the conveyer belt action along— since there is also an recognizable sound to go along, and would help set this first scene setting

i also have been exploring how i will show ugly v pretty type(food). i gathered inspo for type that may be considered “imperfect” (maybe some aren’t ugly but they are imperfect letterforms which relates to the imperfect produce). i like the idea of overwhelming the user with this ugly type and making them feel a SLIGHT anxiety/or feeling of what do i do with all this?/?? and then depict that they can do something with them

i also wanted to do a bit more research on food waste or other ugly food references that may help inspire things from color, story, to type

https://www.washingtonpost.com/news/posteverything/wp/2019/03/08/feature/farms-arent-tossing-perfectly-good-produce-you-are/

https://www.theperishtrust.com/products/waste-not-how-to-get-the-most-from-your-food

https://grist.org/food/ugly-produce-industry-faces-an-ugly-question-full-harvest-verified-resuced/